Thursday, March 12, 2009

Rafael's item number for Indian missile contracts!

If you haven't seen this so far, here it is. Israeli missile manufacturer Rafael's marketing pitch for India. Make of it what you will. I haven't made my mind up, to be honest. Don't miss the dancing girls draping their sashes on a Python air-to-air missile!

47 comments :

Vin said...

Don't it sound cheapest way of marketing by Rafael?? ( it it is rally from Rafael)...

Jay said...

It is awful..it is more shocking than Lahore attack..ha ha..
Looks like a C-grade bhojpuri film..without nudity and violence..
Anyway..may be it is for laymen..who comes for visiting their stalls..

I need some Spyder and Trophy systems to defend my home..Will Raffael sell these stuff to me..haha

SmarterOne said...

Not only is the video cheap it is also derogatory. I saw this video on a paki forum a few days ago where obv'ly they were making fun of it. The Israelis must be out of their minds doing such a cheap act. It shows as if India is a weakling and Israel is d one protecting it. C'mon Rafael have some respect for India & apologise for such derogatory video & also hire an Indian sales promotion/adv. company.

panky said...

HAHAHAAAAAAAAAA omg
;)
IT SEEMS ISRAEL'ES SO DESPERATE :)

Tejaswy said...

OMG this is embarrassing,,,,,,,,,,,,,,,

I really don't know what to say...i have ran out of words to describe the feeling.

Running around tress was heard of but running around missiles...OMG

Anonymous said...

Better than fixing ;)

Anonymous said...

Well, I guess, in advertising, even notorious publicity is considered good publicity.

Anonymous said...

are they srsly in the defense business ? looks like some c grade hindi movie with a villain trying to sell some wmd's ... lol

i thought u were supposed to talk about your products rather than show some fat chicks ...

pathetic attempt at a marketing campaign !

Aditya said...

This takes awesome beyond a Mithun or Rajnikant level.

This is the new standard of C-Grade films.

I want to outsource Bollywood to Tel Aviv.

Anonymous said...

Though it looks amusing and c-grade ,the words in the song says all ..." I will be together with you" Always in support of you,defend you..etc....What else one wants! seems local models with an israeli mix..... No limits for marketing strategies, may be HAL,DRDO should learn something..

Abhijoy said...

As undeniably hilarious as this is. It shows what the world, quite correctly i might add, thinks of the intellectual capacity of our top level decision makers.

Anonymous said...

WTF?????????
The mind boggles.

Anonymous said...

Gross is what it is - Some one in the Marketing and PR of Rafeal should be looking for a job - and with portfolio might get a break in Bhojpuri Cinema

Anonymous said...

That was one hilarious commercial.

Navir said...

haha..unbelievable..out of a billion of us, they found the absolute ugliest and the untalented, the worst actors and singers I've ever heard. Well if Israel's got the hots for us thats great...

Anonymous said...

Really lame attempt. I'd cancel their contracts just for this rubbish attempt.

Anonymous said...

hahahahhaa....was that really an video for our defence policy makers ???

Anonymous said...

wtf!!! this is the most stupid thing i have seen for a sales pitch in defense equipment. i hope its just a fake clip.

Anonymous said...

No visuals of the aircraft at all?! That's so silly. They could have used the theme to carry spectacular visuals of the aircraft, instead... we get this. Raphael should use the advertising talent in India.

Anonymous said...

LOL !

Cane-an said...

wtf!!!

Amritamay said...

After watching this commercial I think Israeli weapons are crapper than the Russian ones .

Anonymous said...

There is only one person who is goin to fall for this. U can find him here.
http://trishulgroup.blogspot.com/

Anonymous said...

Oh my God!! The Guy being Rafael and the Girl being India, I guess the qeustion is does Rafael intend to f*&* with India???

Anonymous said...

what the f***...are they serious??? the guy looks like a street pickpocket....are these guys for real?

Shiv Aroor said...

I truly wish this was fake. But it isn't. It's an real Rafael video. They made it specifically for Aero India 2009.

Anonymous said...

dinga dinga dee...thats what this is...where the f*** are the missiles...WTF Rafael?? are you out of your mind?? A 101 course in Marketing would indeed help you guys...

Anonymous said...

just crazy !!!! just crazy....................like Shiv..i just don't know how to react!!!!!! but, guys, don't be serious !! it's just fun !! chill and enjoy !!! (enjoy, did i say ???)

Anonymous said...

hahahahah .... the marketing strategy, dance lyrics is awafull...
how come scumbags (Marketing Guys)allowed work for rafel.....
i would have thrown out the guy who was dancing and keep all the babes with me..... :)

Anonymous said...

What really bothers me is that there is hanuman and parvati in the pic...now why is that.. ?

Jay said...

hey anon 4:53
just chill..
Don't make a 'prophet cartoon' thing out of this..this is election year..
Commies might take this and make it an election issue..
I think Rafael is state-owned..only a PSU can do a lousy marketing job..
its deja vu..like BSNL's ads..very stale..looks like taken on a VGA camera..
ha ha..

mirza said...

This is mistake by them understanding country is must if you don't than you loose everything.

Well it is more poor man's thinking helped by politician.
Lalu will be our next Defence minster......

Anonymous said...

so cheap, as if they want to sell some paan masala. in fact paan masala comercials are far better.

they think indian policians are that cheap to be influenced by this adv.

Anonymous said...

apart from wtf, omigosh etc. the thing is abs cheap, B grade. quite obviously the israelis have hired some not quite top drawer ad agency who in turn have hired some greenhorn film makers. but it does say a lot abt what the israelis think of india and indians in general

Anonymous said...

Pure Bollywood grade stuff. They done their homework

Anonymous said...

come on, guys !!! give it a 'break'. i don't know whether its good or bad or whatever................but it sure brought in a smile on awhole lot of faces (including mine !!)............it's just in simple FUN!!

Anonymous said...

I am happy they didnt put it on TV. :D see the bright side folks.

saptarshi said...

shit,shit,shit,,,scrap all defence deals with israel,,we can get other sources,RUSSIAN,EUROPEAN AND AMERICAN COMPANIES ARE OFFERING CHEAPER AND CAPABLE PRODUCTS,,,that stupid israeli is speaking as if israelis are protecting us,,,overdependence on a small country is the cause.don't be surprised if after sometime israelis also start demanding more money for defence items afer the contract like the russians did for MKI and gorshkov,overall,,, ''CPOPS'',,"cheap-PIECE-of offending-PROMOTIONAL-shit"

kuldeep singh chauhan said...

do rafael really think these cheap antics would get them the contracts..
they have rubbed many indians present their the wrong way n have made themselves vulnerable to avoidable ridicule...hope better sense prevails n they stop this suicide mission b4 itz 2 late.they have no idea about india and itz astute decisionmakers n probably got fooled by popular media bites on india n some overdose of bollywood.

Anonymous said...

ha ha ha ha ha LOL

Pritam said...

I dont know what to say!!!!!

Shocking!!!

Are thee guys from a high-tech defense contractor Rafael??? This is their marketing tricks??

Than they should be ready for melt down!!!

Ooooohhh... the video must be taken keeping in mind as Lalu is our next defense minister. cheapest bhojpuri video...

Anonymous said...

I don't know why this is so outrageous.

The Israelis have carefully profiled the minds of Indian decision makers (politicians, babus), and they are using the best techniques to win business.

In other words, don't blame the Israelis because उनहोंने हमें हमारी ही औकात दिखा दी.

No one treats a slum "dog" and a businessman the same. Not even Indians.

Anonymous said...

anyway better than slumdog millionare

Hari Kiran Reddy said...

lol ROTFL

Anonymous said...

hehe, India is Israel's bitch !!

shame on all those put down indigenous efforts. This is what happens if you put down home made weapons !!

Anonymous said...

I am mindfucked! I had great respect for Israel as a reliable and friendly country. But, this video has caught all the wrong metaphors for a equal friendship between strong and democratic military powers facing common enemies. Whoever responsible for this snafu video should be shown the door before any more serious damage is done for their reputation.

Anonymous said...

It appeared like a paan masala gutkha adfilm. Satirical but seeing the no of comments here and the many eyeballs it got at the fair its objective of getting noticed have been met. Not bad at that and most politicians would have liked the nautanki..like aam aadmis likes!!